Paris, France
Napoleon Studio
3 days
A two-day content factory built around Dior Beauty’s influencer experience, turning each stage of the activation into personalised photo and social-first video content.
Overview
Our team mates who took part in this project
Dior Beauty brought together a group of creators for a two-day experience combining beauty expertise, make-up, content creation and masterclasses. Working alongside Napoléon Studio and Joji Prod, a creative studio crafting bespoke experiences for luxury, fashion and lifestyle brands. Our role was to build the photo and video production around that journey.
Rather than documenting the activation from the outside, content creation became part of the experience itself. Guests moved through a dedicated make-up area before entering photo and video sets designed to create individual assets around each talent.
Alongside this personalised content, our team captured the wider activation and masterclasses, creating a complete visual record of the experience for Dior Beauty’s social and communication channels.
Approach
Our production workflow followed the same journey as the guests. After receiving personalised advice and make-up from Dior Beauty experts, each creator moved through dedicated photo and video sets where our team directed and produced content around their individual profile.
Concepts, lighting and formats were prepared in advance so multiple creators could move through the production efficiently while each asset still felt considered and personal. Photography and social-first video were produced within the same system, alongside wider coverage of the masterclasses and activation.
From production and talent direction to post-production, the workflow was managed as one coordinated content unit, allowing a high volume of assets to be created within a short, controlled production window.
Outcome
Over two days, the activation generated both individual creator content and wider brand assets: portraits, social-first films, masterclass coverage and content documenting the experience as a whole.
Each guest left the activation having taken part in their own content creation process, with photography and video designed around them while remaining within Dior Beauty’s visual universe.
For the brand and agency, a single physical experience became both an influencer activation and a structured content production opportunity, creating assets for individual talent while building a broader library around the event.
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