Berlin, Germany
Armani
Berlinale Coverage
A social-first content system built around Armani Beauty’s presence at the Berlinale, from talent preparation to live event coverage and final recap.
Overview
Our team mates who took part in this project
Armani Beauty brought together talent, guests and brand moments throughout the Berlinale. Our role was to turn that presence into a complete stream of content designed for social media and wider brand communication.
Rather than approaching the event as a single recap film, we planned the coverage around each stage of the experience: talent preparation, arrivals, photocall moments, behind-the-scenes access and the main event itself.
This gave the brand multiple stories to share throughout the event, while building towards a final film bringing the full Berlinale experience together.
Approach
Working with a four-person team, we built a lightweight production setup designed to move with the event. Social formats and talent-led capsules were planned in advance, allowing us to know what we needed to capture before each moment happened.
We followed each talent across different stages of the experience, producing Get Ready With Me content before the event, arrivals, behind-the-scenes coverage and dedicated catwalk-style sequences at the photocall.
Editing happened on site alongside production. Footage could be reviewed, edited and adjusted while the event was still happening, keeping the workflow close to the brand team and significantly reducing the time between capture and delivery.
Outcome
The production delivered a complete set of assets around Armani Beauty’s Berlinale presence: a 16:9 recap film and its adaptations, individual talent content, Get Ready With Me films, arrivals, behind-the-scenes coverage and social capsules produced around the main event.
By combining production and post-production within the same on-site team, content could move from camera to edit without leaving the event workflow. Feedback and adjustments were handled directly on location, allowing final assets to be delivered quickly across the different formats required.
One event became a coordinated library of content, with each asset designed around a specific moment, talent and communication need.
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