Lisbon, Portugal
Agentic
5 months
A fast-paced product launch film introducing Agentic's automation platform to a global audience.
Overview
Our team mates who took part in this project
Agentic was preparing to introduce an automation platform that quietly does an enormous amount of work behind the scenes. The challenge was that their product’s greatest strength — abstracting away complexity — also made it hard to show. We were asked to launch it to a global audience without slowing down to explain every technical layer.
We started by separating what the audience needed to feel from what they needed to understand. The film had to communicate speed, reliability, and intelligence in seconds, then leave the deeper detail to the product pages it would drive traffic toward.
That clarity of intent shaped every decision downstream, from shot length to the density of the motion graphics.
Approach
We built a kinetic edit around genuine product moments rather than staged demos, capturing the interface in real use and then accelerating the rhythm to match the platform’s promise of effortless speed.
A bespoke motion-graphics system visualized data moving through the platform — tasks routing, decisions branching, work completing — so abstract automation became something the viewer could actually watch happen. Every animation was tied to a real capability rather than decorative flourish.
The sound design used tight, percussive cues to punctuate each completed action, reinforcing the feeling that the platform simply gets things done.
Outcome
Demo sign-ups
+48%
The launch film drove a 48% lift in demo sign-ups in the weeks following release, becoming the highest-converting piece of content in Agentic’s funnel to that point.
Just as importantly, it gave the team a visual language for explaining their product that they have continued to reuse across onboarding, sales decks, and event keynotes, extending the value of the project well beyond the launch window.
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