Paris, France
MyOrigines
3 months
A national TV campaign for MyOrigines, bringing five beauty universes to life through five monochromatic sets built entirely in studio.
Overview
Our team mates who took part in this project
MyOrigines approached BlueMarble with a clear objective: create a television campaign introducing the platform and the different beauty universes available through its online store.
Our response was to build five distinct worlds, each represented through its own room, colour palette and visual identity. A dining room, kitchen, bedroom, living room and dreamlike garden were designed and constructed entirely in studio, allowing each product universe to exist within its own monochromatic space.
Rather than separating these worlds into individual films, the campaign connects them through camera movement and visual transitions, taking the audience from one universe to the next within a single story.
Approach
BlueMarble handled the campaign from initial creative development through to final delivery. The process began by translating the client brief into several creative directions, before developing the selected concept through treatments, storyboards and production planning.
Once the direction was approved, our team managed the complete pre-production: budgeting, crew assembly, casting, styling, set design, scheduling and technical preparation. Five full environments were then constructed, painted and dressed specifically for the three-day studio shoot.
Working with Director of Photography Antoine Carpentier and a full camera, lighting, grip and set-design crew, each world was developed around its own monochromatic visual language. Steadicam movement and transitions were used to connect the different environments while keeping the film fluid from one product universe to another.
Post-production followed the same approach, with editing, colour, finishing and the complete set of broadcast and digital adaptations managed through to final delivery.
Outcome
The campaign resulted in a master film and a complete family of adaptations developed for television and digital use, including 45, 30, 15 and 6-second versions across horizontal and vertical formats.
Different deliveries were prepared with and without branding and subtitles, allowing the campaign to adapt to its different broadcast and digital placements while maintaining the same creative language.
The films were broadcast nationally on TF1 and M6 over a six-month period, including prime-time placements around Danse avec les Stars and L’Amour est dans le Pré.
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