Paris, France
Maison Frapart
1 week
A fast-paced product launch film introducing Agentic's automation platform to a global audience.
Overview
Our team mates who took part in this project
Le Prelude was created to introduce Frapart’s new collection through a film that felt less like a traditional fashion campaign and more like the beginning of its own world.
The story starts with designer Yanis Frapart at work, sketching the first silhouettes on paper before gradually revealing the pieces themselves. Rather than presenting the collection one look after another, we wanted the film to explore the process behind it the moment where an idea begins to take form.
Built around two chapters of the collection, the film uses the wax doll as a recurring visual element, connecting the designer, his drawings and the silhouettes that emerge from them.
Approach
The visual language was developed around the collection itself. Set design, lighting, styling, make-up and camera movement were treated as parts of the same world, giving each silhouette its own presence while keeping the film visually coherent.
We built a full production team around the project, combining cinematography, Steadicam, lighting, set design, styling and make-up. The camera was designed to move through the space rather than simply observe it, revealing details, textures and silhouettes progressively throughout the film.
Post-production became an extension of the shoot, refining transitions, rhythm and visual effects to connect the two chapters and give Prelude its final form.
Outcome
The production resulted in two campaign films built around the two chapters of the collection, with a master film establishing the wider creative universe and a series of adaptations developed for social platforms.
The final work gave Frapart more than a visual presentation of the garments. It introduced the collection through the designer’s point of view, connecting the creative process behind the pieces with the world in which they were presented.
The master film became the central expression of the campaign, while shorter formats allowed the same visual language to extend across the brand’s digital communication.
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